ItNirman CRM vs Groundhogg
Groundhogg is a WordPress CRM and marketing automation plugin sold in four tiers. ItNirman CRM is one licence built for client work. Here is how they compare, including where Groundhogg is the better fit.
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- Facts checked 21 October 2026
- Sources linked below
- Where Groundhogg wins, stated
Is ItNirman CRM a good Groundhogg alternative?
Groundhogg is a capable marketing automation and CRM plugin. It has a free plugin on WordPress.org, and paid plans are billed annually: Basic is $20 a month (about $240 a year) for one site, Plus $40 for up to 3 sites, Pro $50 for up to 5 and Agency $100 for up to 25. Contacts are unlimited, the price is locked while you keep renewing, and each higher tier adds features. Sales pipeline, company records and lead scoring are not in Basic. Quotes, invoices and a client portal are not listed.
Choose ItNirman CRM when you run client work and want quotes, invoices, a portal, monthly reports and agency finance in one licence. Choose Groundhogg when marketing automation is the centre of your work and you want white labelling on a larger set of sites.
- Free version
- Groundhogg: yes. ItNirman CRM: no
- Paid price (1 site)
- Groundhogg Basic: $20 per month, billed yearly. ItNirman CRM: $89 / year
- Every feature in every plan
- ItNirman CRM: yes. Groundhogg: no, each tier adds features
- Quotes, invoices, client portal
- ItNirman CRM: yes. Groundhogg: not listed
- White label
- Groundhogg Agency: yes. ItNirman CRM: no
What You Get With ItNirman CRM
One licence, nothing held back. Single and Business differ only in the number of sites, and your data stays in your own WordPress database.
A client portal with no login
Each client gets a private link to read reports, see invoices, accept quotes, view files and send requests. Regenerate the link and the old one stops working.
Monthly client reports
Build the report from the work done, performance screenshots and next month's plan. Share it in the portal or as a PDF, and collect feedback on it.
Quote to paid invoice
A client accepts a quote online and the invoice is created. Partial payments, overdue flags, reminders by email and WhatsApp message, and card payments through Stripe or SSLCommerz.
Client 360 and health score
Invoices, payments, reports, tasks and messages on one timeline, with a 0 to 100 health score and warnings about clients who may leave.
Agency finance
Income from client payments, expenses with receipts, shared costs and a Time & Profit view that shows which clients actually make money.
Built for Bangladesh
The whole interface in English or Bangla, bKash, Nagad, Rocket and Upay payments with a transaction ID that can never be used twice.
ItNirman CRM and Groundhogg, Feature by Feature
Facts as of 21 October 2026. "Not listed" means we did not find it on the Groundhogg pages we read; it may still exist.
| Feature | ItNirman CRM | Groundhogg (free and paid plans) |
|---|---|---|
| Price and licence | ||
| Free version | —No | Yes, a free plugin on WordPress.org |
| Paid price for 1 site | $89 per year | Basic: $20 per month, billed yearly |
| Sites | 1 (Single) or 5 (Business) | Basic 1, Plus up to 3, Pro up to 5, Agency up to 25 |
| Price for 5 sites | $179 per year | Pro: $50 per month, billed yearly |
| Every feature in every plan | Yes | No; each tier adds features |
| Price lock | See the pricing page | Stays the same while you renew without a break |
| Sales | ||
| Sales pipeline | Yes | Not in Basic |
| Company records | yes, client records with several contacts | Not in Basic |
| Lead scoring | —No | Not in Basic |
| Marketing | ||
| Email campaigns | Yes | Yes |
| Automation | Workflow rules and sequences | Flows, a visual automation builder |
| Bounce and complaint handling | Yes | Pro and Agency |
| SMS | Call, SMS and WhatsApp links | SMS integrations from Pro |
| Client work | ||
| Quotes | Yes | Not listed |
| Invoices and payments | Yes | Not listed |
| Client portal with no login | Yes | Not listed |
| Monthly client reports with PDF | Yes | Not listed |
| Agreements | yes, plans, roadmaps and agreements | Signed Contracts add-on |
| Agency finance with Time & Profit | Yes | Not listed |
| Payments and ecosystem | ||
| bKash, Nagad, Rocket and Upay | Yes | Not listed |
| E-commerce integrations | —No | From Pro |
| White label | —No | Agency |
| Whole interface in Bangla | Yes | Not listed |
| Active installs | New plugin, small community | More than 2,000 |
Groundhogg splits its features across four tiers, while ItNirman CRM is one licence. Groundhogg lists no quotes, invoices or client portal.
The Honest Version
Choose ItNirman CRM if you…
- sell services and run client work
- need quotes, invoices and a client portal
- send monthly reports clients read online
- get paid by bKash, Nagad, Rocket or Upay
- want every feature without choosing a tier
- need the CRM in Bangla
Choose Groundhogg if you…
- centre your work on marketing automation
- want a free version to start
- need white labelling for client sites (Agency)
- need e-commerce, membership or SMS integrations
- want a price locked while you keep renewing
What You Pay Per Year
In US dollars, per year. Groundhogg shows monthly prices billed annually, so we multiplied by 12.
| Feature | ItNirman CRM | Groundhogg |
|---|---|---|
| 1 site | $89 | Basic: $240 |
| 3 sites | $179 (Business covers 5 sites) | Plus: $480 |
| 5 sites | $179 | Pro: $600 |
| 25 sites | Not offered | Agency: $1,200 |
Groundhogg offers a price lock and a 14-day refund. Compare the features each tier includes before you decide.
Moving From Groundhogg to ItNirman CRM
- Test on a staging copy. Addresses ending in .local or .test never use a licence slot.
- Export your contacts. Download your contacts from Groundhogg as a CSV file.
- Import into ItNirman CRM. The CSV importer brings contacts in as leads. Tags, funnels, campaign history and automations will not carry over.
- Decide what stays. If your marketing flows live in Groundhogg, keep them there and use ItNirman CRM for client work.
Features that exist only in Groundhogg, such as lead scoring and white labelling, will not carry over.
ItNirman CRM and Groundhogg, Answered
Every feature, grouped by job.
Does Groundhogg have a free version?
Yes, there is a free plugin on WordPress.org. Paid plans start at $20 a month billed yearly and add features by tier. ItNirman CRM has no free version.
Does Groundhogg have invoicing or a client portal?
We did not find invoicing, quotes or a client portal in Groundhogg's listed features. A sales pipeline and signed contracts appear as add-ons. ItNirman CRM includes invoices, quotes and a portal in every plan.
Is Groundhogg cheaper than ItNirman CRM?
For one site, Basic is $240 a year. For five sites, Pro is $600 a year. ItNirman CRM is $89 a year for one site and $179 for five, with every feature included.
Can I import Groundhogg contacts?
Contacts can be imported as leads from a CSV file. Tags, funnels, campaign history and automations will not move across.
Which has white labelling?
Groundhogg's Agency plan lists white label branding. ItNirman CRM does not offer white labelling.
Sources and Date
Every Groundhogg fact above comes from a page you can open. ItNirman facts come from our own product pages.
Facts checked on
- Groundhogg pricing pagePlan prices, sites, tiers and flat-rate terms
- Groundhogg on WordPress.orgFree features, add-ons and active installs
- ItNirman CRM product pageItNirman CRM features and counts
Found something out of date? Tell us and we will correct it and change the date.
See Everything in One Plan
Quotes, invoices, a portal, reports and email marketing, with every feature in every plan.