The WordPress SEO Plugin Built for Google and AI Search
ItNirman SEO handles the work that decides whether a page gets found: titles and descriptions, structured data, sitemaps, redirects, internal links and a full site audit. It also lets you decide which AI crawlers may read your content, publishes an llms.txt file, and measures which AI systems actually visit. Everything runs inside your WordPress dashboard and stays in your own database.
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Focus keyword in title
Answer-first opening
Schema attached: Article
2 images without ALT
In short
What is ItNirman SEO?
ItNirman SEO is a WordPress SEO plugin that optimises each page for search engines and AI answer engines from inside the WordPress editor. It checks every post against 25 on-page rules, outputs a connected JSON-LD schema graph, generates XML sitemaps, manages redirects and 404s, audits the whole site against more than 40 checks, and reads your real numbers from Google Search Console, Google Analytics 4 and Bing Webmaster Tools.
It is sold as an annual licence for one or five sites, and every feature is included in every licence: there are no paid add-ons.
Type
WordPress SEO plugin (block and classic editor)
Modules
43, each can be switched off
On-page checks
25, in five groups including AI & Answer Engines
Schema
26 types plus a visual Schema Builder
Site audit
40+ checks with a weekly automatic run
AI crawlers
50+ controllable, grouped by company
Your data
Stays in your WordPress database
Licence
Annual, Single (1 site) or Business (5 sites)
43ModulesSwitch off anything you do not use
25On-page checksLive, in the editor sidebar
40+Site audit checksScored, with a link to each fix
26Schema typesUnlimited schemas per post
50+AI crawlersAllow or block, per company
How it works
Everything a Page Needs to Rank and Be Cited
Search has two audiences now: the classic results page and the AI assistants that answer questions directly. ItNirman SEO prepares every page for both, and shows you the evidence instead of asking you to trust a score.
On-page analysis
25 checks that tell you exactly what to fix
As you write, the editor sidebar scores the post against 25 checks in five groups: Basic SEO, Title Readability, Additional, Content Readability, and AI & Answer Engines. Groups with a problem open themselves, so you see the fix before you see the praise.
Multiple focus keywords: the first drives the score, the rest are checked for real use
Keyword placement in title, slug, intro, subheadings and image ALT text
Flesch readability, sentence and paragraph length, heading structure
Answer-first opening, question-shaped headings and quotable lists for AI answers
Set the SEO title and meta description with template variables such as %%title%%, %%sitename%% and %%sep%%, and watch a live Google-style preview while you type. For a large site, the Bulk Meta Editor puts every title and description in one table you can edit in place, import from CSV, export, and undo.
Live snippet preview in the block and classic editor
Quick Edit support straight from the Posts list
An SEO column and a “Needs SEO work” filter on every post list
Snippet previewIllustration
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Title 58 / 60
Description 148 / 160
Structured data
One connected schema graph, not a pile of snippets
ItNirman SEO outputs a single JSON-LD graph with WebSite, Organization and BreadcrumbList, plus the right type for each post from 26 schema types. The visual Schema Builder lets you create your own templates with {{variables}}, apply them automatically by post type or category, and replace a built-in node by giving it the same @id.
Author & E-E-A-T profiles output as Person schema
WooCommerce product schema with variable prices, brand, stock and ratings
LocalBusiness schema with address, opening hours and coordinates
Video schema and a video sitemap for YouTube, Vimeo and self-hosted video
AI Crawler Control lists more than 50 AI crawlers, grouped by the company behind them, and lets you allow or block each one for training, live fetching and AI search indexing. The rules are written into robots.txt for you. An llms.txt file is published automatically, and the AI Reach Tracker shows which AI crawlers actually read which pages.
Separate train, fetch and index decisions per company
Automatic /llms.txt you can customise
AI Reach Tracker stores only the crawler name, never an IP or visitor user-agent
GA4's AI assistant traffic shown next to crawler data
The SEO Site Audit runs more than 40 checks across indexability, titles, descriptions, images, links, schema, speed signals and AI readiness. It scores each area, tracks the score over time, runs itself every week, and links every finding to the screen that fixes it.
Broken Link Monitor for 404s, timeouts and redirect chains (off until you switch it on)
Internal Link Assistant: link map, orphan pages and suggested sentences
Content Freshness ranks the posts that are actually decaying
Connect Google Search Console, Google Analytics 4 and Bing Webmaster Tools with your own credentials and read clicks, impressions, positions and countries without leaving the dashboard. The Keyword Rank Tracker keeps a daily history of every query you appear for and flags the ones sitting just off page one.
Page Performance: which pages are rising and which are slipping
90-day position history for every post, also in the editor sidebar
Google Index Status checks and alerts when a page drops out
Redirects, sitemaps and crawl control in one place
Create redirects with exact, contains or regex matching and 301, 302, 307, 410 or 451 responses. Change a slug and the 301 is added for you. The 404 Monitor shows which missing URLs people and crawlers really hit, so you fix the ones that matter.
Sitemap index with image entries, plus News and Video sitemaps
robots.txt served and edited from WordPress
Crawl Optimization trims useless head tags and thin archives
IndexNow pings Bing, Yandex, Seznam and Naver when you publish
BreadcrumbsTemplate tag and shortcode, with BreadcrumbList schema
Local SEOBusiness profile, address, opening hours, coordinates, LocalBusiness schema
WooCommerce schemaVariable-product prices, brand, stock and ratings
Easy Digital DownloadsProduct schema for downloads with price and availability
Video schemaVideoObject for YouTube, Vimeo and self-hosted video
AI search
Be readable, citable and in control when AI systems use the web.
AI Crawler Control50+ crawlers, allow or block training, live fetch and AI indexing per company
llms.txtPublished at /llms.txt automatically, and customisable
AI Reach TrackerWhich AI crawlers read which pages; stores only the crawler name
Generative AI performanceGA4's AI assistant channel next to measured crawler data
AI & Answer Engines checksQuestion headings, answer-first openings, quotable lists and tables, schema attached
Technical SEO
The foundations that decide what gets crawled and indexed.
XML sitemapsSitemap index and per-post-type sitemaps with image entries, linked from robots.txt
Google News sitemapEverything published in the last 48 hours
Video sitemapFinds videos inside your posts
RedirectionsExact, contains and regex; 301, 302, 307, 410 and 451
Automatic 301 on slug changeSo old links keep working
404 MonitorMissing URLs people and crawlers hit (logged-in visits excluded)
robots.txt editorIncluding the sitemap and AI crawler lines
Instant Index SyncIndexNow for Bing, Yandex, Seznam and Naver
Crawl OptimizationRemove unused head tags, close attachment pages, date archives and replytocom
RSS & feed SEOCredit and canonical links in feeds; turn off unused feeds
Multilingual & hreflangPolylang, WPML or TranslatePress detected, or set by hand
AMP and Web StoriesTitles, descriptions, canonicals, social tags and schema carried through
Site audit & content health
Find what is holding the whole site back, in order of impact.
SEO Site Audit40+ checks, a score gauge, history, health by area and a “Fix first” list
Weekly automatic runSo problems surface without you remembering to check
Broken Link Monitor404s, timeouts and redirect chains; asks for consent before contacting any site
Internal Link AssistantLink map, orphan pages and suggested sentences for new links
Content FreshnessRanks content by staleness and, with Search Console, sliding clicks
Link CounterInternal and external links per post, in the post list
Image SEOALT and title from the filename on upload, missing ALT filled on output, a full ALT audit
Analytics & rank tracking
Real data from the sources you already trust.
Connected sourcesGoogle Search Console, Google Analytics 4 and Bing Webmaster Tools
Analytics & ReportsGA4, Search Console, Bing, Countries and Generative AI tabs
KPI cards and chartsSparklines, period comparison, donuts, ranked bars and table views
Country dataSearch Console and GA4 by country, compared with the previous period
Page PerformanceClicks, impressions and position for each page; rising and falling
Position history90 days per post, in the list and the editor sidebar
Keyword Rank TrackerDaily history: climbing, slipping, new, lost, and close to page one
Google Index StatusChecks pages through Search Console and warns when one drops out
Dashboard widgetAn SEO health summary on the WordPress dashboard
Social & verification
How your links look when they are shared, and proof you own the site.
Open Graph and X CardsCorrect previews on Facebook, LinkedIn, WhatsApp and X
Site verificationGoogle, Bing, Baidu, Yandex and Pinterest
GA4 tracking snippetOptional, with your own logged-in visits left out
Workflow & control
Fit the plugin to your team and your migration.
One-click importerTitles, descriptions, focus keywords and social overrides from Yoast SEO or Rank Math
Duplicate meta warningWhile another SEO plugin is still active
Role ManagerWho may change settings, edit the SEO box, manage redirects or only view reports
Modules screenSwitch every feature on or off
Setup Wizard and Safe ModeA guided start, and a safe way to troubleshoot
bbPress and BuddyPressProper titles and robots rules for forums and member pages
Light and dark interfaceComfortable on a laptop or a phone
Switching is simple
Move From Another SEO Plugin Without Losing Work
Most sites already have years of titles and descriptions stored by another plugin. Here is the order that keeps all of it.
01
Install and activate your key
Upload the plugin, open ItNirman SEO → Licence and paste the key from your order email.
02
Import your old SEO data
Under Tools, import titles, descriptions, focus keywords and social overrides from Yoast SEO or Rank Math.
03
Deactivate the old plugin
ItNirman SEO warns you while another SEO plugin is active, so you never print duplicate tags.
04
Check sitemap and robots.txt
Your sitemap is at /sitemap_index.xml and is linked from robots.txt. Submit it in Search Console.
05
Connect your data
Connect Search Console, GA4 and Bing with your own credentials, then run the first Site Audit.
Buying guide
How to Choose a WordPress SEO Plugin in 2026
Every SEO plugin can print a title tag. The differences that matter show up six months later, when you need to know why traffic moved, migrate a section, or decide how AI systems may use your content.
1. Start with what it measures, not what it scores
A green score in the editor is an opinion. Clicks, impressions, positions and index status are evidence. Choose a plugin that reads your own Search Console and analytics data and shows it next to the content it describes, so every change you make can be checked against what actually happened.
2. Look at the structured data it produces
Rich results and AI answers both lean on structured data. Check whether the plugin outputs one connected JSON-LD graph (Organization, WebSite, breadcrumbs and the page itself) or loose, disconnected snippets. Then check whether you can add your own types without writing code, because sooner or later you will need one the plugin did not foresee.
3. Decide your policy for AI crawlers
AI companies use different crawlers for training, for live answers and for AI search indexes. A modern SEO plugin should let you make those decisions separately, per company, instead of offering a single on/off switch. It should also tell you which AI crawlers actually visit, so the policy is based on data.
4. Make sure technical SEO is covered without extra plugins
Sitemaps, redirects, a 404 log, robots.txt, crawl clean-up and hreflang are basic hygiene. If each one needs its own plugin, you pay for it in maintenance and in conflicts. One plugin with switchable modules is easier to keep correct.
5. Check what leaves your site
Ask exactly what the plugin sends, to whom, and when. Usage telemetry, remote dashboards and accounts on someone else's platform all add risk. ItNirman SEO sends no telemetry; the only call home is the licence check, which carries your key, your site address and the plugin, WordPress and PHP versions.
6. Plan the migration before you switch
A good plugin imports titles, descriptions and focus keywords from the plugin you use today and warns you if both are active. Without that, a switch can quietly wipe years of work.
The best SEO plugin for your site is the one whose numbers you trust, whose output you can inspect, and whose data you own.
Compatibility
Works With the WordPress Stack You Already Run
Editors and fields
Block editorClassic editorAdvanced Custom Fields
Commerce
WooCommerceEasy Digital Downloads
Multilingual
PolylangWPMLTranslatePress
Data sources
Google Search ConsoleGoogle Analytics 4Bing Webmaster ToolsIndexNow
Site verification
GoogleBingBaiduYandexPinterest
Formats and communities
AMPGoogle Web StoriesbbPressBuddyPress
FAQ
Questions About ItNirman SEO
Still deciding?
Tell us about your site and we will tell you honestly whether ItNirman SEO fits.
No. It is sold as an annual licence, Single for one site or Business for five. Every feature on this page is included in both, so there are no paid add-ons to buy later. Current prices are on the pricing page.
Can I move from Yoast SEO or Rank Math?
Yes. The importer under ItNirman SEO → Tools copies titles, meta descriptions, focus keywords and social overrides. Deactivate the old plugin afterwards; ItNirman SEO shows a warning while another SEO plugin is still active so you never print duplicate meta tags or sitemaps.
What data does the plugin send to IT Nirman?
Only the licence check: your licence key, your site address, and the plugin, WordPress and PHP versions, once when you activate and then about once a day. There is no telemetry and no usage tracking. Outside services such as Search Console, GA4, Bing and IndexNow are contacted only after you connect them with your own credentials.
What happens when my licence expires?
The SEO features stop until you renew, and the plugin shows its licence screen. Nothing is deleted: your settings, titles, redirects and history stay in your database, and you can still export them. Renew, and everything works again exactly as you left it.
Does it work with WooCommerce?
Yes. The WooCommerce module is detected automatically and adds richer product schema than WooCommerce ships with, including variable-product prices, brand, stock and ratings.
What is llms.txt and do I need to set it up?
llms.txt is an emerging convention that gives AI assistants a clean markdown summary of your most important content, similar in spirit to robots.txt or a sitemap. ItNirman SEO publishes it at /llms.txt automatically, and you can choose what it includes.
Can I use one licence on a client site and a staging copy?
A Single licence covers one live site and a Business licence covers five. Local and staging addresses such as localhost, .local and .test do not use a slot, so you can build and test freely.
Where is my XML sitemap?
At yoursite.com/sitemap_index.xml. It is also linked from your robots.txt so search engines find it on their own.
Get ItNirman SEO
Rank in Search. Be Cited by AI. Keep Your Data.
One licence, every feature, and updates delivered straight to your Plugins screen for as long as it is active.