Twelve CRMs and Client Tools, Side by Side
Jetpack CRM, FluentCRM, Groundhogg, WP ERP, FunnelKit, HubSpot, Pipedrive, Salesforce, HoneyBook, Dubsado and SuiteDash are all good at something different. Here is how ItNirman CRM compares with each: what it is built for, what it costs, what is free, and who should pick which.
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- Facts checked 21 October 2026
- Sources on every page
- Where each rival wins, stated
Which CRM should I use with WordPress?
It depends on the job the CRM must do. If email marketing and automation are the centre of your work, FluentCRM is built for that and has a free version and the lowest first-year price. If marketing automation with add-ons is the goal, Groundhogg sells it in four tiers. If you want a free CRM with quotes, invoices and a client portal, Jetpack CRM's free core is the place to start. If you have a larger sales team and want a hosted CRM, HubSpot has a free plan for up to 2 users. If you also need HR and accounting, WP ERP is a free suite with a CRM module.
Choose ItNirman CRM when you sell services and run client work on WordPress: leads, quotes, invoices, a client portal with no login, monthly client reports, agency finance, bKash and Nagad payments and a Bangla interface, in one licence with your data on your own site. It has no free version, no WooCommerce integration and a small community.
- Free to start
- Jetpack CRM, FluentCRM, Groundhogg, HubSpot and WP ERP
- Best for HR and accounting too
- WP ERP
- Best for email marketing
- FluentCRM
- Best for a larger sales team
- HubSpot
- Free quotes, invoices and portal
- Jetpack CRM
- Best for running client work on WordPress
- ItNirman CRM
What You Get With ItNirman CRM
One licence, nothing held back. Single and Business differ only in the number of sites, and your data stays in your own WordPress database.
A client portal with no login
Each client gets a private link to read reports, see invoices, accept quotes, view files and send requests. Regenerate the link and the old one stops working.
Monthly client reports
Build the report from the work done, performance screenshots and next month's plan. Share it in the portal or as a PDF, and collect feedback on it.
Quote to paid invoice
A client accepts a quote online and the invoice is created. Partial payments, overdue flags, reminders by email and WhatsApp message, and card payments through Stripe or SSLCommerz.
Client 360 and health score
Invoices, payments, reports, tasks and messages on one timeline, with a 0 to 100 health score and warnings about clients who may leave.
Agency finance
Income from client payments, expenses with receipts, shared costs and a Time & Profit view that shows which clients actually make money.
Built for Bangladesh
The whole interface in English or Bangla, bKash, Nagad, Rocket and Upay payments with a transaction ID that can never be used twice.
Six WordPress and Hosted CRMs, at a Glance
Facts as of 21 October 2026, from each vendor's own pages and WordPress.org. "Not listed" means we did not find it; it may still exist. Open a comparison for the detail and sources.
| Feature | ItNirman CRM | Jetpack CRM | FluentCRM | Groundhogg | HubSpot CRM | WP ERP |
|---|---|---|---|---|---|---|
| Price | ||||||
| Free version | —No | Free core | Yes | Yes | Free for 2 users | Yes |
| Entry paid price, 1 site, per year | $89 | $132 (Freelancer, billed yearly) | $90 first year, $129 regular | $240 (Basic, billed yearly) | Per seat, from $7 a month listed | $137 (Starter, 1 user, per user) |
| Every feature in every plan | Yes | No, extensions | Yes | No, by tier | —No | No, extensions in tiers |
| How it is priced | Per site, per year | Per site, per year | Per site, per year | Per site, per year | Per seat, per month | Per user, per year |
| Built for | ||||||
| Main job | Client work and agency finance | Contacts, quotes and invoices | Email marketing and automation | Marketing automation | Sales teams | HR, CRM and accounting |
| Data lives in | Your WordPress site | Your WordPress site | Your WordPress site | Your WordPress site | HubSpot's cloud | Your WordPress site |
| Client work | ||||||
| Quotes | Yes | Free core | Not listed | Not listed | Not listed | Accounting module lists them |
| Invoices | Yes | Free core | Not listed | Not listed | Not listed | Accounting module lists them |
| Client portal | yes, no login | Free core | Not listed | Not listed | Not listed | Not listed |
| Monthly client reports with PDF | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Agency finance and Time & Profit | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Marketing | ||||||
| Email campaigns | Yes | Extension | Yes | Yes | Free: 2,000 sends a month | Not listed |
| Visual automation | Workflow rules | Not listed | Yes | Yes | Starter: 50 sales workflows | Workflow extension |
| Payments and language | ||||||
| bKash, Nagad, Rocket and Upay | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| Whole interface in Bangla | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| WooCommerce | —No | Sync in core | Not listed | From Pro | Not listed | Extension |
| Ecosystem | ||||||
| Active installs | New | 30,000+ | 80,000+ | 2,000+ | Hosted | 5,000+ |
Each CRM is strong at something. ItNirman CRM's strengths are client work, reporting and local payments in one price; its gaps are no free version, no WooCommerce integration and a small community.
Pick the CRM You Use Today
Each page has a feature table, the cost, who should choose which, how to switch, and sources with the date checked.
ItNirman CRM vs Jetpack CRM
The closest match: a WordPress CRM with a generous free core and paid extensions.
Read the comparisonItNirman CRM vs FluentCRM
An email marketing and automation tool against a client-work CRM.
Read the comparisonItNirman CRM vs Groundhogg
Marketing automation in four tiers against one licence.
Read the comparisonItNirman CRM vs WP ERP
A free HR, CRM and accounting suite against a CRM built for client work.
Read the comparisonItNirman CRM vs HubSpot CRM
A hosted, per-seat CRM against a plugin on your own site.
Read the comparisonHosted Tools for Client Work
These do a job close to ItNirman CRM, as hosted services instead of a plugin on your own site.
ItNirman CRM vs HoneyBook
A polished hosted tool with a portal, contracts and payments.
Read the comparisonItNirman CRM vs Dubsado
A mature client-management tool with workflows and scheduling.
Read the comparisonItNirman CRM vs SuiteDash
An all-in-one platform with white label and a branded app.
Read the comparisonHoneyBook, Dubsado and SuiteDash
Facts as of 21 October 2026, from each vendor's pricing page. "Not listed" means we did not find it; it may still exist.
| Feature | ItNirman CRM | HoneyBook | Dubsado | SuiteDash |
|---|---|---|---|---|
| Price | ||||
| Trial or free version | No free version | 30-day trial | 21-day trial | 14-day trial |
| Entry price, per year | $89 | Starter $348, billed yearly | Starter $335 | START $180 |
| How it is priced | Per site | Per plan and team size | Per plan, extra users after 3 | Per plan; unlimited staff and clients |
| Data lives in | Your WordPress site | HoneyBook's cloud | Dubsado's cloud | SuiteDash's cloud |
| Client work | ||||
| Client portal | yes, no login | All plans | All plans | Unlimited portals |
| Proposals and quotes | Yes | Proposals and contracts, all plans | Public proposals, Premier | Dynamic proposals, THRIVE |
| Invoices | Yes | All plans | All plans | Listed; plan not stated |
| Monthly client reports with PDF | Yes | Not listed | Not listed | Not listed |
| Agency finance and Time & Profit | Yes | Not listed | Not listed | Not listed |
| Branding and payments | ||||
| White label | —No | Not listed | Not listed | Yes |
| Branded mobile app | —No | Not listed | Not listed | Yes |
| bKash, Nagad, Rocket and Upay | Yes | Not listed | Not listed | Not listed |
| Whole interface in Bangla | Yes | Not listed | Not listed | Not listed |
These are strong, mature tools. ItNirman CRM's edge is your data on your own site, one price per site, reports, finance and local payments; its gaps are white label, an app and a free trial.
Sales CRMs and Marketing Automation
Different jobs from client work, and a good fit if your team lives in a sales pipeline or a store.
ItNirman CRM vs FunnelKit
WooCommerce marketing automation against client work.
Read the comparisonItNirman CRM vs Pipedrive
A hosted sales pipeline CRM priced per seat.
Read the comparisonItNirman CRM vs Salesforce
An enterprise CRM priced per user.
Read the comparisonItNirman CRM vs Zoho CRM
A hosted CRM with a free edition for 3 users and per-user plans.
Read the comparisonFunnelKit, Pipedrive, Salesforce and Zoho
Facts as of 21 October 2026, from each vendor's pricing page and WordPress.org. "Not listed" means we did not find it; it may still exist.
| Feature | ItNirman CRM | FunnelKit Automations | Pipedrive | Salesforce | Zoho CRM |
|---|---|---|---|---|---|
| Price | |||||
| Free version or trial | No free version | Free Lite plugin | 14-day trial | 30-day trial | Free for 3 users |
| Entry price | $89 per year | $99.50 first year, 1 site | Lite $168 per seat per year | Starter Suite from $300 per user per year | Standard $168 per user per year |
| How it is priced | Per site | Per site | Per seat | Per user | Per user |
| Data lives in | Your WordPress site | Your WordPress site | Pipedrive's cloud | Salesforce's cloud | Zoho's cloud |
| Built for | |||||
| Main job | Client work and agency finance | WooCommerce marketing automation | Sales pipeline | Sales teams, from small to enterprise | Sales teams |
| Client work | |||||
| Quotes | Yes | Not listed | E-signatures in Premium | Pro Suite | CPQ in Professional |
| Invoices | Yes | Not listed | Not listed | Not listed | Inventory in Professional |
| Client portal | yes, no login | Not listed | Not listed | Not listed | Customer portals in Professional |
| Monthly client reports with PDF | Yes | Not listed | Not listed | Not listed | Not listed |
| Marketing and ecosystem | |||||
| Email campaigns | Yes | Pro | Campaigns add-on | Nurture campaigns | Email integration in Standard |
| WooCommerce | —No | Yes | Not listed | Not listed | Not listed |
| bKash, Nagad, Rocket and Upay | Yes | Not listed | Not listed | Not listed | Not listed |
| Whole interface in Bangla | Yes | Not listed | Not listed | Not listed | Not listed |
These tools do different jobs. Choose by the job, not only by the price.
How These CRMs Actually Differ
What the CRM is built around
FluentCRM and Groundhogg are built around marketing: lists, email and automation. HubSpot is built around a sales team and its seats. WP ERP is built around the whole business: HR, CRM and accounting. Jetpack CRM is built around contacts with quotes and invoices. ItNirman CRM is built around the work after you win a client: the portal, the monthly report, the invoice, the payment and the profit.
Where your data lives
The six WordPress-based tools keep data in your own database. HubSpot, Pipedrive, Salesforce, Zoho, HoneyBook, Dubsado and SuiteDash keep it in their clouds. Keeping it on your site means your own backups and no per-seat bill, while a hosted CRM means nothing to install or maintain.
Free and paid
Jetpack CRM, FluentCRM, Groundhogg, WP ERP and FunnelKit all have a free plugin and HubSpot has a free plan. HoneyBook, Dubsado, SuiteDash, Pipedrive and Salesforce offer trials, and Zoho CRM has a free edition for 3 users. ItNirman CRM has none. In exchange, every feature is in every plan and Single and Business differ only in the number of sites.
How the price grows
HubSpot and Pipedrive grow with each seat, Salesforce, Zoho and WP ERP with each user, and HoneyBook, Dubsado and SuiteDash with each plan. Groundhogg grows with each tier. Jetpack CRM grows with each extension. FluentCRM grows with the number of sites. ItNirman CRM grows only with the number of sites.
Maturity
FluentCRM has more than 80,000 installs and Jetpack CRM more than 30,000. ItNirman CRM is newer with a smaller community. If years of tutorials and integrations matter most, that counts for the established tools.
Moving Between CRMs Is Not Scary
ItNirman CRM imports leads from CSV, and moves between sites with its own backup and restore. Try it on a staging copy first.
- 01
Make a staging copy
Test there first. Addresses ending in .local or .test never use a licence slot.
- 02
Export from your CRM
Download contacts as a CSV, and keep your invoices and quotes for your records.
- 03
Import and check
Import the CSV as leads, then review clients, invoices and payment history by hand.
- 04
Switch in stages
Keep the old CRM until your team has used the new one for a few weeks.
Look at ItNirman CRM
Every feature is in every plan, on one site or five. See what that costs today.