ItNirman SEO vs SmartCrawl
SmartCrawl is the SEO plugin from WPMU DEV, with a free version and Pro plans sold through a WPMU DEV membership. ItNirman SEO is a stand-alone paid plugin with every feature in every plan. Here is how they compare, including where SmartCrawl wins.
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- Facts checked 21 October 2026
- Sources linked below
- Where SmartCrawl wins, stated
Is ItNirman SEO a good SmartCrawl alternative?
SmartCrawl is inexpensive. Its free plugin has more than 10,000 installs and includes SEO Checkup and reports, a sitemap, 301 redirects, breadcrumbs and a Schema Types Builder. Pro adds scheduled audits, automatic linking and location-based redirects. WPMU DEV lists Pro Basic at $36 a year for 1 site (down from $60), Standard at $60 for 3 and Plus at $120 for 10, with the WordPress.org page tying Pro to a WPMU DEV membership. Its pricing page also lists 150+ schema types.
Choose ItNirman SEO when you want rank history, Search Console, GA4 and Bing reporting, a 40+ check site audit, llms.txt and control of 50+ AI crawlers built in, and a licence that stands alone. The pages we read list no llms.txt, AI tools, rank tracking or GA4 reporting for SmartCrawl. If price is the first concern, SmartCrawl is hard to beat.
- Free version
- SmartCrawl: yes. ItNirman SEO: no
- Paid price (1 site)
- SmartCrawl Pro Basic: $36 per year (was $60). ItNirman SEO: $59 / year
- Schema types
- SmartCrawl: 150+ listed. ItNirman SEO: 26 plus a builder
- llms.txt and AI-crawler rules
- ItNirman SEO: yes. SmartCrawl: not listed
- Keyword rank tracking
- ItNirman SEO: every plan. SmartCrawl: not listed
What You Get With ItNirman SEO
One licence, nothing held back. Single and Business differ only in the number of sites.
A smarter editor
25 live on-page checks, several focus keywords, search-intent analysis in English and Bangla, and a Google-style preview as you write.
Schema without code
26 schema types, a visual builder with up to 50 templates, and automation rules that apply them for you.
Ready for AI search
llms.txt, allow or block rules for more than 50 AI crawlers per company, an AI Reach Tracker, and answer-engine checks in the editor.
Reporting in WordPress
Search Console, Google Analytics 4 and Bing data, a daily Keyword Rank Tracker, 90-day position history and Google index status.
Site health on autopilot
A 40+ check site audit with a Fix first list, weekly auto-runs, link health, a Link Assistant and a content-freshness check.
Technical SEO that just works
A redirect manager with regex and 301, 302, 307, 410 and 451, a 404 monitor, automatic 301s when a slug changes, IndexNow, and News and Video sitemaps.
ItNirman SEO and SmartCrawl, Feature by Feature
Facts as of 21 October 2026. "Not listed" means we did not find it on the SmartCrawl pages we read; it may still exist.
| Feature | ItNirman SEO | SmartCrawl (Free and Pro) |
|---|---|---|
| Price and licence | ||
| Free version | —No | Yes, with more than 10,000 installs |
| Paid price for 1 site | $59 per year | Pro Basic: $36 per year, listed after a discount from $60 |
| Sites | 1 (Single) or 5 (Business) | Pro Basic 1, Standard 3, Plus 10, Premium unlimited |
| Membership | A stand-alone licence | Pro is tied to a WPMU DEV membership, per WordPress.org |
| Every feature in every plan | Yes | Same core features across Pro tiers; Premium adds hosting and services |
| Refund | See the pricing page | Length not stated on the page we read |
| Technical SEO | ||
| Redirect manager | yes, with regex and 301, 302, 307, 410 and 451 | 301 in free; regex and location-based redirects in Pro |
| 404 monitor | Yes | The crawler checks for 404s; the tier is not clear |
| Schema | 26 types, visual builder, automation rules | Schema Types Builder free; 150+ types listed on the pricing page |
| News and video sitemaps | Yes | Not listed |
| Automatic internal links | Link Assistant | Pro |
| Reports and tracking | ||
| Search Console, GA4 and Bing reports in WordPress | Yes | Not listed; a Moz integration is listed |
| Keyword rank tracking | Daily history from your Search Console data | Not listed |
| Site audit | 40+ scored checks, weekly auto-run | SEO Checkup free; scheduled audits in Pro |
| AI search | ||
| llms.txt | Yes | Not listed |
| AI-crawler rules | 50+ crawlers, allow or block per company | Not listed |
| AI writing tools | —No | Not listed |
| Editor and ecosystem | ||
| Content analysis | 25 on-page checks, search intent in English and Bangla | Smart Page Analyzer: readability and keyword density |
| Active installs | New plugin, small community | More than 10,000 |
| WordPress.org listing | —No | Yes |
SmartCrawl's listing names no AI features, so the AI rows say "Not listed". That can change, so check its pages before you decide.
The Honest Version
Choose ItNirman SEO if you…
- want rank history and reporting in WordPress
- need llms.txt and AI-crawler control
- want GA4 and Bing data next to Search Console
- want a stand-alone licence with no membership
- want News and Video sitemaps
- write for Bangla-speaking searchers
Choose SmartCrawl if you…
- want the lowest annual price
- already have a WPMU DEV membership
- want a free version to start
- want 150+ schema types
- want a free Schema Types Builder and 301 redirects
- want hosting credits with Premium
What You Pay Per Year
In US dollars per year, as listed by WPMU DEV, which shows discounted prices with the original struck through. The Premium plan price is not listed.
| Feature | ItNirman SEO | SmartCrawl |
|---|---|---|
| 1 site | $59 | Pro Basic: $36 (listed price; $60 before the discount) |
| 3 sites | $119 covers 5 sites | Pro Standard: $60 ($100 before) |
| 10 sites | Not offered as one plan | Pro Plus: $120 ($200 before) |
| Unlimited sites | Not offered | Premium: price not listed |
SmartCrawl costs less. Its page does not state the renewal price, so check it before you buy.
Moving From SmartCrawl to ItNirman SEO
- Test on a staging copy. Addresses ending in .local or .test never use a licence slot.
- Export SmartCrawl settings. SmartCrawl has settings import and export; keep a copy of yours and of your redirects.
- Check what can be imported. ItNirman SEO imports directly from Yoast SEO and Rank Math. For SmartCrawl, plan manual checking of titles, descriptions and schema.
- Deactivate SmartCrawl. A warning shows while two SEO plugins are active, to prevent duplicate tags.
Features that exist only in SmartCrawl, such as its Schema Types Builder library, will not carry over.
ItNirman SEO and SmartCrawl, Answered
Every feature, grouped by job.
Is SmartCrawl free?
There is a free SmartCrawl plugin on WordPress.org with more than 10,000 installs. Pro is sold by WPMU DEV from $36 a year for one site. ItNirman SEO has no free version.
Does SmartCrawl need a WPMU DEV membership?
The WordPress.org listing says its membership gives access to SmartCrawl Pro. The pricing page lists Pro tiers and does not say whether Pro is sold alone. Check before you buy.
Does SmartCrawl have llms.txt or AI features?
We did not find llms.txt or AI features in the pages we read. ItNirman SEO publishes llms.txt and has allow or block rules for more than 50 AI crawlers.
Which has more schema types?
SmartCrawl's pricing page lists 150+ schema types. ItNirman SEO has 26 types with a visual builder and automation rules.
Can I import my SmartCrawl settings?
ItNirman SEO imports directly from Yoast SEO and Rank Math. For SmartCrawl, export your settings first, test on staging and check key pages after the move.
Sources and Date
Every SmartCrawl fact above comes from a page you can open. ItNirman facts come from our own product pages.
Facts checked on
- SmartCrawl Pro on WPMU DEVPro prices, sites, features and billing
- SmartCrawl on WordPress.orgFree and Pro features, membership, active installs
- ItNirman SEO product pageItNirman SEO features and counts
Found something out of date? Tell us and we will correct it and change the date.
See Everything in One Plan
Rank history, reporting, a site audit and AI-crawler control in one plan.